Brand Guidelines

Interested in creating and sharing original media content related to Social Network? To best support our brand values and mission, we encourage all media and press contributions to please follow our brand guidelines:

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Logo

Social Network is on a mission to build a decentralized social network that provides a healthier alternative to legacy systems.

The mark represents the opportunity for all people to help improve the planet by contributing to global initiatives. The view from the North Pole represents a more global and inclusive perspective of our world.

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Logo wordmark

The logo wordmark can also be padded to create visual balance.

This version includes a represents an equal balance on both sides placing the globe in the center.

Naturally, the logo mark is not centered due to the offset created by the type. Therefore, there are two versions of the horizontal logo:

Standard - use this when the logo is not used in the center of a page, or whenever the logo mark offset doesn’t stand out. Padded - when the logo is used in the center of a page for example, the logo mark should be visually centered.

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Merchandise

The vertical version of the logo is used for square and vertical layout formats. For example: printing typographic products, t-shirts, mugs, advertising banners, instant messengers, social networks, and signboards.

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Grayscale

For grayscale applications where shades of one color are available for use, the logo, logotype, and/or symbol must be used with dark shades on light backgrounds or light shades on dark backgrounds.

The logotype and/or symbol outline must be clearly distinguishable from the background color. You must honor the Social.Network color palette when possible, using shades of black or white as necessary.

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Monocolor

When only one color without shades is required for production, this version of the logo, logotype, and/or symbol must be used with a dark-color type on a light background or with a light-color type on a dark background.

The logotype and/or symbol outline must be clearly distinguishable from the background color. You must honor the Social.Network color palette when possible, using black or white if necessary.

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Color Palette

Social Blue is our primary brand color as it calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a color of stability and reliability.

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Typography

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Got Clout?

We welcome everyone to use these guidelines to help grow and redefine the Social Network brand through the power of creative media!

Be sure to share public media in our Discord and by email to media@social.network so we can amplify it through our community and official channels!

By contributing your unique perspectives, stories, and visual content, you can help amplify our brand’s reach and impact, while also showcasing your own talents and ideas to a wide and supportive audience.